Our investment philosophy is based on a set of core beliefs:
We believe that portfolios should only hold investments where the source of return is clearly identifiable. By investing in assets where we can develop a detailed understanding of the underlying drivers of value, we believe that we can protect your portfolio from hidden risks and costs.
We are driven by fundamental research. Our team of highly qualified analysts carries out detailed due diligence on every prospective investment.
We seek to diversify your portfolio across and within asset classes to reduce volatility. Our focus on just four major asset classes (equities, commercial property, fixed interest and cash) allows us to proactively rotate portfolios towards those that we believe offer the best prospective returns at any point in time.
Specialist investment management
Investing predominantly via collective funds gives us access to those fund managers who have demonstrated their ability to add value. We build long-term, trusted relationships with our selected fund managers. This gives us deeper insights into a manager’s likely performance at different points in the business cycle.
We believe that investment markets offer opportunities within asset allocation and fund selection and we actively rotate portfolios to enable you to capitalise on these. We believe that carefully selected active funds can add considerable value.
We analyse asset classes and individual investments with a view to ensuring your portfolio is weighted towards assets that are attractively valued and away from those that we believe are fully valued. By not being tied to an index, we are afforded the opportunity to generate superior returns for our clients.
Minimising the impact of fund management charges
We recognise that charges and costs impact your investment returns. We ensure that all fund charges are made clear to you and we negotiate with our providers to minimise them. Our aim is to deliver value for money by ensuring fund management charges are justified by performance.